the Los Angeles County Bicycle Coalition conducted a survey that used a neat trick to partition the city's two-wheeled community. Half the questioning was conducted via the Internet or mail; the other half of the respondents were approached on the street. One notable result: 42 percent of the street respondents said they rode five days a week or more. Only a quarter of the remotely queried cyclists rode that much.

And the riders who pedal so much more accomplish it with far fewer resources: 40 percent of the street respondents earn less than $15,000 annually (65 percent earn below $35,000), and 95 percent of them own just a single bike.

Nearly half of those surveyed by Internet and mail reported earnings of more than $75,000. The household income of subscribers to this magazine is $112,000, and, on average, four bikes are parked in our garages. If you're a typical subscriber, you plan to spend at least $2,000 on your next bike, but a passionate 4 percent of you say you'll spend $6,000 or more.


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